https://alejandrodfc.com alejandro de francisco castillo Mon, 01 Jun 2020 15:18:18 +0000 https://alejandrodfc.com en https://alejandrodfc.com/Cafeteria-Industrial Fri, 22 May 2020 22:54:15 +0000 alejandro de francisco castillo https://alejandrodfc.com/Cafeteria-Industrial <img width="6000" height="2646" width_o="6000" height_o="2646" data-src="https://freight.cargo.site/t/original/i/ec82d2fe49df0f8b9cea960f03c952e8b9968c08aed5bb6e13217e4bd0dbc652/Cafeteria-Industrial-Mockup-5.png" data-mid="72272816" border="0" src="https://freight.cargo.site/w/1000/i/ec82d2fe49df0f8b9cea960f03c952e8b9968c08aed5bb6e13217e4bd0dbc652/Cafeteria-Industrial-Mockup-5.png" /> CLIENTCafetería Industrial YEAR2019/2020WHAT WE DIDUI-UX/Web/Development TEAMUX/UI DESIGNERS:Alejandro de FranciscoPalula RufiMacarena MirandaDEVELOPMENT &amp; DESIGN:Carlos Moret CafeteríaIndustrial Cafetería Industrial&nbsp; is a cafeteria &amp; restaurant in the Poblenou neighborhood in Barcelona. Created by Miquel Coulibaly, it is the stage where he creates his own universe. Our objective was to translate the experience of the local into a responsive web project, attending to its brand identity, its products and its values. <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/773300ed06bee5a00542b8c6c6b978d667e52c4015ce4f82a25cef580dd97a74/4-IMG_5677.jpg" data-mid="72083420" border="0" src="https://freight.cargo.site/w/1000/i/773300ed06bee5a00542b8c6c6b978d667e52c4015ce4f82a25cef580dd97a74/4-IMG_5677.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/3092825bbb70edba0e56eedebccf4e47e3dbdb0890990a9872d0ce1c354b4fa2/4_12_0.jpg" data-mid="72083419" border="0" src="https://freight.cargo.site/w/1000/i/3092825bbb70edba0e56eedebccf4e47e3dbdb0890990a9872d0ce1c354b4fa2/4_12_0.jpg" /> <img width="745" height="1118" width_o="745" height_o="1118" data-src="https://freight.cargo.site/t/original/i/67f8b9969ff2c908b7ae8889e328816ccaf1fac76aac08b2a30c02cce7daf9a7/cafeteria_industrial_4218_745x1118.jpg" data-mid="72596497" border="0" src="https://freight.cargo.site/w/745/i/67f8b9969ff2c908b7ae8889e328816ccaf1fac76aac08b2a30c02cce7daf9a7/cafeteria_industrial_4218_745x1118.jpg" /> <img width="745" height="1117" width_o="745" height_o="1117" data-src="https://freight.cargo.site/t/original/i/2d231462dabb1cb60e93dddc0c17d6c93c1689b5a2dd00012d49222dbb7d5420/cafeteria_industrial_749_745x1117.jpg" data-mid="72596478" border="0" src="https://freight.cargo.site/w/745/i/2d231462dabb1cb60e93dddc0c17d6c93c1689b5a2dd00012d49222dbb7d5420/cafeteria_industrial_749_745x1117.jpg" /> ︎ The Challenge The main objectives were on the one hand to transfer the entire conceptual and aesthetic universe characteristic of Cafetería Industrial and on the other hand to always keep the user in mind at the center of all our decisions. Another challenge was to create a sales service to the client that would ensure that the client understood the special dishes that are created in this place, at the same time that it allowed them to adapt to the daily gastronomic modifications proposed by the owner. We knew that we would have to avoid creating a static website, trying to make the functionalities and transitions as natural as possible. ︎ TheSolution We have created a website that highlights surprise, experimentation, the creation of new languages and the search for new ways of understanding digital platforms.We have been inspired by a flat and industrial aesthetic, which has forced us to make an effort in the approaches of the different parts of the web and its elements, evaluating how these affect the user experience and their needs. <img width="745" height="1118" width_o="745" height_o="1118" data-src="https://freight.cargo.site/t/original/i/c859564c1c5c7d289535c59c1b704f23f46d986d3a208814b656d9003f3b7780/cafeteria_industrial_7591_745x1118.jpg" data-mid="72083562" border="0" data-scale="36" src="https://freight.cargo.site/w/745/i/c859564c1c5c7d289535c59c1b704f23f46d986d3a208814b656d9003f3b7780/cafeteria_industrial_7591_745x1118.jpg" /> The Miquel Universe For Miquel Coulibaly Cafetería Industrial it is a stage that serves to creat his own universe where the gastronomic part, interior design, branding and creation take place in the same space. Talking to him, we discovered what were the main insights that articulated the idea behind the business:→ IMPROVISATION → JAPAN → MULTIDISCIPLINARITY "I embrace non-control in work processes as the key to constantly reinventing myself and seeking new and better ideas that result in better products" Miquel Coulibaly <img width="989" height="885" width_o="989" height_o="885" data-src="https://freight.cargo.site/t/original/i/407d1f51e2ec0282ccee7984e03e4ed7ae543ac2ae4e97fadd4c5f9f70a98773/Captura-de-pantalla-2020-01-07-a-las-20.02.11.png" data-mid="72596530" border="0" src="https://freight.cargo.site/w/989/i/407d1f51e2ec0282ccee7984e03e4ed7ae543ac2ae4e97fadd4c5f9f70a98773/Captura-de-pantalla-2020-01-07-a-las-20.02.11.png" /> Research &amp; Modeling We decided to obtain both qualitative and quantitative data, so we carried out an investigation that consisted of 80 interviews, a benchmark that analyzes different cafeterias with similar characteristics both locally and internationally, examining the relevance of their website in their business model and a series of interviews with local customers in order to know the most important insights. Using the insights obtained in the research, we defined three personas who would represent the potential users. <img width="1162" height="879" width_o="1162" height_o="879" data-src="https://freight.cargo.site/t/original/i/eeb50e48bd25d0a1386535461a2028c9bbce90ad61a4bbd740fef1dc8c7fc02a/Captura-de-pantalla-2020-05-27-a-las-23.23.31.png" data-mid="72682632" border="0" src="https://freight.cargo.site/w/1000/i/eeb50e48bd25d0a1386535461a2028c9bbce90ad61a4bbd740fef1dc8c7fc02a/Captura-de-pantalla-2020-05-27-a-las-23.23.31.png" /> <img width="1164" height="881" width_o="1164" height_o="881" data-src="https://freight.cargo.site/t/original/i/300bd254fcb0648858f44d07c8daf065dc6b5ef783b76aa3f005706a88d7fd5b/Captura-de-pantalla-2020-05-27-a-las-23.23.39.png" data-mid="72682633" border="0" src="https://freight.cargo.site/w/1000/i/300bd254fcb0648858f44d07c8daf065dc6b5ef783b76aa3f005706a88d7fd5b/Captura-de-pantalla-2020-05-27-a-las-23.23.39.png" /> <img width="1161" height="878" width_o="1161" height_o="878" data-src="https://freight.cargo.site/t/original/i/e7455cb2be45d30e8da65f8f5a3e1fcc587ca7e936ff1743310058bc27f8230a/Captura-de-pantalla-2020-05-27-a-las-23.23.48.png" data-mid="72682634" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/e7455cb2be45d30e8da65f8f5a3e1fcc587ca7e936ff1743310058bc27f8230a/Captura-de-pantalla-2020-05-27-a-las-23.23.48.png" /> Requirements Modeling with People and Scenarios allowed us to obtain a list of requirements on how design should be and behave. A strategic document that serves as a tool for communication between the team and for evaluating the process. We classify the main requirements in 3 categories. <img width="1416" height="860" width_o="1416" height_o="860" data-src="https://freight.cargo.site/t/original/i/1848412d4fb786f20c8a3da5d17ad8ef9587cc6e286d8b7621668fb2d02c657a/31.png" data-mid="74910233" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/1848412d4fb786f20c8a3da5d17ad8ef9587cc6e286d8b7621668fb2d02c657a/31.png" /> "In general I highlighted the food, I like the coffees, the desserts and the soups, I would love to know their recipes" &nbsp;Customer UI Design We have been inspired both by interior design, consisting of white tiles and yellow walls, industrial-style furniture and references to Japanese culture, as well as the design of the packaging of its products characterized by having a lattice structure, flat colors and linear icons , among which Miquel is iconographed, an icon that becomes the protagonist of the web with main functions such as going back to the home page or displaying a menu. <img width="1200" height="934" width_o="1200" height_o="934" data-src="https://freight.cargo.site/t/original/i/a4e3437b9fc2be19add0b38a580fefe874523388bcd86c19c8a6bcf0f0ed4bcd/3_15_0.jpg" data-mid="72083368" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/a4e3437b9fc2be19add0b38a580fefe874523388bcd86c19c8a6bcf0f0ed4bcd/3_15_0.jpg" /> <img width="1200" height="1701" width_o="1200" height_o="1701" data-src="https://freight.cargo.site/t/original/i/62e9b7c6e34ca2e2d3c822c4580614a63b553b3493ad0c2ce126fe531307bd14/5_14_0.jpg" data-mid="72083440" border="0" src="https://freight.cargo.site/w/1000/i/62e9b7c6e34ca2e2d3c822c4580614a63b553b3493ad0c2ce126fe531307bd14/5_14_0.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/c0f6c26f64d74e4b1d1afa197cb9cc388ac150de5e88bfc6858c95303ff88bbe/35-large_default.jpg" data-mid="72083499" border="0" src="https://freight.cargo.site/w/800/i/c0f6c26f64d74e4b1d1afa197cb9cc388ac150de5e88bfc6858c95303ff88bbe/35-large_default.jpg" /> Bento Box Throughout the project there is a persistence in representing and reflecting an industrial aesthetic, creating a very defined identity using a characteristic grid based on the Bento Box in which it serves its dishes, the combination between a monospaced typeface and a dry wood typeface, the yellow color and the design of iconographic elements that have made this website have its own aesthetic with a lot of character. Home The Home shows that there are two locations; Cafetería Industrial and Bocadillos Hanamura. That is why we divide the contents and even the main navigation menu, to reinforce the idea that there is Eat on the right and Shop on the left. Pop Ups are mobile and change information throughout the day. <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/53a8a97a59b512abaa46d9128727554d7610f71dc822d520cd1e32ccb84c6c01/DESKTOP.png" data-mid="72805187" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/53a8a97a59b512abaa46d9128727554d7610f71dc822d520cd1e32ccb84c6c01/DESKTOP.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/1db51f463a256d3b4233e8cf375c94549dc952099bc1d351bce0917efc43c7dd/MOBILE.png" data-mid="72805192" border="0" src="https://freight.cargo.site/w/1000/i/1db51f463a256d3b4233e8cf375c94549dc952099bc1d351bce0917efc43c7dd/MOBILE.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/992f43abb34db653af1a6d94dd51ecae302d23c897b1bb6359e01e72a73cfe9a/MOBILE-1.png" data-mid="72805190" border="0" src="https://freight.cargo.site/w/1000/i/992f43abb34db653af1a6d94dd51ecae302d23c897b1bb6359e01e72a73cfe9a/MOBILE-1.png" /> Eat&nbsp; It´s divided by the menu where you can choose between three dishes, two drinks and two desserts. At the other end is information about the product in text and image format that is updated based on the buttons that are active. In the lower area appears the additional information of the dish and the reviews. <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/b2cd65700f827ccdb3fc90362de7815c80c83cac59eebe9d4f0446df5cf00e0a/DESKTOP.png" data-mid="72805494" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/b2cd65700f827ccdb3fc90362de7815c80c83cac59eebe9d4f0446df5cf00e0a/DESKTOP.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/ed08e5733388934fa520ce8459123d87f4b77b011b9c3555754b658f57f41689/DESKTOP-1.png" data-mid="72805493" border="0" src="https://freight.cargo.site/w/1000/i/ed08e5733388934fa520ce8459123d87f4b77b011b9c3555754b658f57f41689/DESKTOP-1.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/4c44dca0b9fcc4dafd00ef4352b828c037b904ac5468bad87e57dbbec8b0f354/MOBILE.png" data-mid="72805496" border="0" src="https://freight.cargo.site/w/1000/i/4c44dca0b9fcc4dafd00ef4352b828c037b904ac5468bad87e57dbbec8b0f354/MOBILE.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/54ab2dc2c80a08a02cd8945d1dbc1f7472f7b2e70f40521d19f20ddfd0e7a2e0/MOBILE-1.png" data-mid="72805495" border="0" src="https://freight.cargo.site/w/1000/i/54ab2dc2c80a08a02cd8945d1dbc1f7472f7b2e70f40521d19f20ddfd0e7a2e0/MOBILE-1.png" /> "Throughout the project there is a persistence in representing and reflecting an industrial aesthetic, creating a very defined identity using a characteristic grid based on the Bento Box" The team Shop It is divided into two, at one end are the 9 products presented in scroll. On the right we use another scroll to display the product information, when clicking on a product the detail on the right is displayed, generating for the first time on the web the double scroll encouraging the user to explore and discover the products. There is always a call to action button visible when you have a selected product. <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/d0f49da0b3f5e606ec3975a3880f921278d6923cb0d97ddd00aa6c2822580052/DESKTOP.png" data-mid="72805823" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/d0f49da0b3f5e606ec3975a3880f921278d6923cb0d97ddd00aa6c2822580052/DESKTOP.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/bfc5b0529e51f140b075d0ad0a644f98e35a6a75f6e55404c9c4927906255999/DESKTOP-2.png" data-mid="72805822" border="0" src="https://freight.cargo.site/w/1000/i/bfc5b0529e51f140b075d0ad0a644f98e35a6a75f6e55404c9c4927906255999/DESKTOP-2.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/e00251a54dbdcd135dc5e137322c5ff1c3332484371f3bbb198510c7f8195617/DESKTOP-1.png" data-mid="72805821" border="0" src="https://freight.cargo.site/w/1000/i/e00251a54dbdcd135dc5e137322c5ff1c3332484371f3bbb198510c7f8195617/DESKTOP-1.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/c09d21f570b2b0e44c4da0b9150d57a161b88a3c268a05d3b2387d1eb6602a6c/MOBILE.png" data-mid="72805828" border="0" src="https://freight.cargo.site/w/1000/i/c09d21f570b2b0e44c4da0b9150d57a161b88a3c268a05d3b2387d1eb6602a6c/MOBILE.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/73be9f3bd94f2fd0d8f2f5a375df437016b4fa301d19df4f0f9e085d640c58fc/MOBILE-1.png" data-mid="72805825" border="0" src="https://freight.cargo.site/w/1000/i/73be9f3bd94f2fd0d8f2f5a375df437016b4fa301d19df4f0f9e085d640c58fc/MOBILE-1.png" /> AboutIt is divided into two, at one end are the 9 products presented in scroll <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/e2354c08f1e4d810820cff47055c1c51554c665710d7c8e1e167c60ac949f858/DESKTOP-1.png" data-mid="72808078" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/e2354c08f1e4d810820cff47055c1c51554c665710d7c8e1e167c60ac949f858/DESKTOP-1.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/c7074a23e2f573372dd7a925bd06c701aa2f334da4723cfe08934d9d164e6ac7/DESKTOP-2.png" data-mid="72808082" border="0" src="https://freight.cargo.site/w/1000/i/c7074a23e2f573372dd7a925bd06c701aa2f334da4723cfe08934d9d164e6ac7/DESKTOP-2.png" /> <img width="6920" height="4400" width_o="6920" height_o="4400" data-src="https://freight.cargo.site/t/original/i/375e4851a60c51c5c99c06b1b646f8a440c609b6782e4041bcd50869f7395d56/DESKTOP.png" data-mid="72808094" border="0" src="https://freight.cargo.site/w/1000/i/375e4851a60c51c5c99c06b1b646f8a440c609b6782e4041bcd50869f7395d56/DESKTOP.png" /> https://alejandrodfc.com/It-s-Circular Thu, 28 May 2020 22:57:34 +0000 alejandro de francisco castillo https://alejandrodfc.com/It-s-Circular <img width="6000" height="2646" width_o="6000" height_o="2646" data-src="https://freight.cargo.site/t/original/i/74140badc6e7bc14621c0ed36a57d21f95f171dd0af9fe70b42de0c8966741da/001_its-circular_alejandro-de-francisco.png" data-mid="73117255" border="0" src="https://freight.cargo.site/w/1000/i/74140badc6e7bc14621c0ed36a57d21f95f171dd0af9fe70b42de0c8966741da/001_its-circular_alejandro-de-francisco.png" /> CLIENT Self initiated YEAR 2020WHAT WE DID UI-UX/Web/Development/Branding TEAMUX/UI Designer: Alejandro de FranciscoDevelopment &amp; Design: Carlos Moret it’sCircular it's Circular is a tool that allows you to save each link as an image, organize it in public and private folders and share it with other people.It has been selected for the Barcelona Activa incubator as a Start-up project. <img width="6000" height="2488" width_o="6000" height_o="2488" data-src="https://freight.cargo.site/t/original/i/795ce513b2463a9eaa422c09bd603ab5020db28a7a56c59959dc7611058efc41/002_its-circular_alejandro-de-francisco.png" data-mid="73117256" border="0" src="https://freight.cargo.site/w/1000/i/795ce513b2463a9eaa422c09bd603ab5020db28a7a56c59959dc7611058efc41/002_its-circular_alejandro-de-francisco.png" /> ︎ The Challenge Having so many open links is a problem that many of us have, this generates anxiety and stress, as well as unfocus on our daily tasks. Have you try to solve it sending yourself the links in an email, saving them in a Google Docs file or saving them in favorites in the browser? Why does something so simple become in such a complex problem? ︎ TheSolution We know, it’s an annoying process and you don't find what you want, that is why we creat it’sCircular. It's a tool that allows you to save any content visually, organize it in public and private folders and share it with other members. We uses the power of the platforms you use most, to turn your links into something visual and easy to remember. Understandingevery step We want users to be able to use our tool effortlessly — without friction — and to give them a great experience in every step of the way. We've used various techniques with which we studied the user experience, observing how it affects the relationship between people and links with the aim of putting ourself in their place, becoming aware of usability problems and accessibility with which they are. Obtaining relevant information through tests in addition to the feedback received in the interviews, helping us to continuously improve our project. <img width="5120" height="2480" width_o="5120" height_o="2480" data-src="https://freight.cargo.site/t/original/i/74f3ddebda6fa9d07056e00915a3d67fdb06eefd9cf34b309f21ec81724f7396/004_its-circular_alejandro-de-francisco.png" data-mid="73119442" border="0" src="https://freight.cargo.site/w/1000/i/74f3ddebda6fa9d07056e00915a3d67fdb06eefd9cf34b309f21ec81724f7396/004_its-circular_alejandro-de-francisco.png" /> <img width="5120" height="2480" width_o="5120" height_o="2480" data-src="https://freight.cargo.site/t/original/i/1656d0cd18ae7f8b3d0d1b0fb6e82faae5536f9da004b6389228affea6a853ac/005_its-circular_alejandro-de-francisco.png" data-mid="73119443" border="0" src="https://freight.cargo.site/w/1000/i/1656d0cd18ae7f8b3d0d1b0fb6e82faae5536f9da004b6389228affea6a853ac/005_its-circular_alejandro-de-francisco.png" /> <img width="5120" height="2480" width_o="5120" height_o="2480" data-src="https://freight.cargo.site/t/original/i/ca6d1275ac26ccacbb2c6689e10f6681da11c60b11288cf328fdef26ce550fd6/006_its-circular_alejandro-de-francisco.png" data-mid="73119444" border="0" src="https://freight.cargo.site/w/1000/i/ca6d1275ac26ccacbb2c6689e10f6681da11c60b11288cf328fdef26ce550fd6/006_its-circular_alejandro-de-francisco.png" /> Flexible &amp; dynamic After carrying out the research we realized that most of the people who share this problem belong to the creative sector and most of them are visual and graphic designers. They are people who always remember a visual reference before a written one, so from the point of view of design the visual information was key, so the design is quite neutral. With each decision we had to allow continuous evolution of the tool and easy adaptation, we implemented a flexible and dynamic design to allow continuous updating as the user continues to save links and create folders. <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/f1791091474bc7246564b5cad670cbb28fe4a23c35c79747939fb0c6c86d5998/Mockup1.png" data-mid="72905774" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/f1791091474bc7246564b5cad670cbb28fe4a23c35c79747939fb0c6c86d5998/Mockup1.png" /> Don’t make me think We wanted the design to be simple, interactive and contemporary. We had to make it as attractive and easy to use as possible, so we designed a flexible and contemporary modular system that allows the user to quickly save, organize and share a link. The resulting design is clean, fresh, and non-invasive. <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/2c849dfb00a987043393366ed9dfb2626aa276414fc094f20c3d2f68c6957eaa/Mockup2.png" data-mid="72905775" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/2c849dfb00a987043393366ed9dfb2626aa276414fc094f20c3d2f68c6957eaa/Mockup2.png" /> The brand around 4 concepts One of the challenges we faced was translating the easy and non-invasive user experience of the tool into the brand. We looked for an aesthetic that was based on the essential: explaining what the tool is about and the objective. To achieve this, we articulate the brand personality around 4 concepts:CLEAR + CALM + HUMAN + CONTEMPORARY “We use a sans serif font, Intern Regular, to convey a feeling of modernity and clarity in our messages. We also use it in the tool for its ease of reading in small sizes and because it is optimal for screens.” Alejandro de Francisco <img width="2497" height="1210" width_o="2497" height_o="1210" data-src="https://freight.cargo.site/t/original/i/34fc664340b42c7c4ead51de4035d933bab61e567a7dd738b4406d673495d758/007_its-circular_alejandro-de-francisco.png" data-mid="73120498" border="0" src="https://freight.cargo.site/w/1000/i/34fc664340b42c7c4ead51de4035d933bab61e567a7dd738b4406d673495d758/007_its-circular_alejandro-de-francisco.png" /> <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/1c372c8cabbb102f76cc02e0e5b70ee4af85e25ef8b656c2416f93ae15e39a1c/008_its-circular_alejandro-de-francisco.png" data-mid="73120499" border="0" src="https://freight.cargo.site/w/1000/i/1c372c8cabbb102f76cc02e0e5b70ee4af85e25ef8b656c2416f93ae15e39a1c/008_its-circular_alejandro-de-francisco.png" /> “White as a symbol of calm, as a place to start. Our entire image starts from a soft background to which visual elements are added to articulate the message and aesthetics. The background of the tool interface is also white to be less invasive and highlight all the content that the user stores.” Carlos Moret <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/3b42fd10862117497bece03ae788bb197811bd8377c92e49bf9d0ce84c8e78be/009_its-circular_alejandro-de-francisco.png" data-mid="73121370" border="0" src="https://freight.cargo.site/w/1000/i/3b42fd10862117497bece03ae788bb197811bd8377c92e49bf9d0ce84c8e78be/009_its-circular_alejandro-de-francisco.png" /> “It was important for us that our entire brand had a human touch, that it lowered the technological burden and that it enabled us to have spaces for dialogue with users. Therefore we use illustrations to communicate complex ideas in a simple and clear way.” Alejandro de Francisco <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/0957a511faf593900b5cfe3c9d7848ba16f3295bd651b8fa54ff977c8b40e4cd/010_its-circular_alejandro-de-francisco.png" data-mid="73121371" border="0" src="https://freight.cargo.site/w/1000/i/0957a511faf593900b5cfe3c9d7848ba16f3295bd651b8fa54ff977c8b40e4cd/010_its-circular_alejandro-de-francisco.png" /> "We want the brand and the tool to reflect the contemporary moment, the here and now. That is why it’s important for us to articulate all the elements around a contemporary aesthetic." Carlos Moret Our voice reflects how we view ourselves At it's Circular we want to talk like that fellow who comes every day with new things to tell you and show you.We want to give them a great experience in every step of the way. To be that friendly companion whom they can share their excitement with when everything went well. Also that reliable one that can pat them on the back and help them find a way out when something does not go their way. <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/b21ff3af26291abcbee645c6b3c64f030c460154d769cdd3e143a4e0cc70ca9d/011_its-circular_alejandro-de-francisco.png" data-mid="73121372" border="0" src="https://freight.cargo.site/w/1000/i/b21ff3af26291abcbee645c6b3c64f030c460154d769cdd3e143a4e0cc70ca9d/011_its-circular_alejandro-de-francisco.png" /> <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/c7902cb243b726a7805f613450c50ef05c87abc3264bc5874eb89811dfd76eab/012_its-circular_alejandro-de-francisco.png" data-mid="73121374" border="0" src="https://freight.cargo.site/w/1000/i/c7902cb243b726a7805f613450c50ef05c87abc3264bc5874eb89811dfd76eab/012_its-circular_alejandro-de-francisco.png" /> https://alejandrodfc.com/Behold Wed, 27 May 2020 22:22:24 +0000 alejandro de francisco castillo https://alejandrodfc.com/Behold <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/7b8af4d590309f84917357aeada3799b254bcc03953a53f753e9cedfa6b15247/001_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237640" border="0" src="https://freight.cargo.site/w/1000/i/7b8af4d590309f84917357aeada3799b254bcc03953a53f753e9cedfa6b15247/001_behold_alejandro-de-francisco_alejandrodfc.png" /> Client Faculty of Fine Arts of Bilbao Year 2018 What I did Branding Behold: Behold: is the new call proposed by students from the Faculty of Fine Arts of Bilbao UPV / EHU through which to acquire a first exhibition experience in the artistic field. <img width="2800" height="1982" width_o="2800" height_o="1982" data-src="https://freight.cargo.site/t/original/i/b1f0aafc1dbb0341162ae29e1fcd3872f87a09979bf96e1733a93df5c075f34b/002_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237641" border="0" src="https://freight.cargo.site/w/1000/i/b1f0aafc1dbb0341162ae29e1fcd3872f87a09979bf96e1733a93df5c075f34b/002_behold_alejandro-de-francisco_alejandrodfc.png" /> ︎ The Challenge Behold: has been created with the aim of giving visibility to the work of the students of the Faculty of Fine Arts of Bilbao UPV / EHU through a group exhibition. It is intended that students acquire a first exhibition experience in the artistic field and at the same time create a work context that can serve for the emergence of future creative proposals. ︎ TheSolution For this new edition, the key issue to consider was artistic research understood from different points of view. When proposing identity, we base ourselves on three key concepts: - the artist's notebook (grid) - research as a search for clarity (typography) - concept maps (expressive elements) <img width="2400" height="1698" width_o="2400" height_o="1698" data-src="https://freight.cargo.site/t/original/i/e7e9dc18f41e2c8b135fc105c81b9416b6a9d5ec4db07dc7afad62f59373564e/003_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237642" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/e7e9dc18f41e2c8b135fc105c81b9416b6a9d5ec4db07dc7afad62f59373564e/003_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="2400" height="1698" width_o="2400" height_o="1698" data-src="https://freight.cargo.site/t/original/i/6f771999e042070a6dc1b93c44280a926985e551b8aa9cd2315a6e020f49f4c4/004_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237643" border="0" src="https://freight.cargo.site/w/1000/i/6f771999e042070a6dc1b93c44280a926985e551b8aa9cd2315a6e020f49f4c4/004_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="2400" height="1698" width_o="2400" height_o="1698" data-src="https://freight.cargo.site/t/original/i/6f4423f6640bef047f54f1b57951700b5a7513ba01114fca541c3184f6a0c046/005_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237644" border="0" src="https://freight.cargo.site/w/1000/i/6f4423f6640bef047f54f1b57951700b5a7513ba01114fca541c3184f6a0c046/005_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/bf658e277dc1d2ecfbd0e4f7840784666e96563641d032d448b6539925df1d0d/006_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237645" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/bf658e277dc1d2ecfbd0e4f7840784666e96563641d032d448b6539925df1d0d/006_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/cda27f0286a9787b777d714ea379738e7bf5a19541242ce753eeff872bec4c91/007_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237646" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/cda27f0286a9787b777d714ea379738e7bf5a19541242ce753eeff872bec4c91/007_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/23fe44b498682d67e0db0176257a0ce038a3996259b16a0ae4eb64eab42dd1dd/008_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237647" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/23fe44b498682d67e0db0176257a0ce038a3996259b16a0ae4eb64eab42dd1dd/008_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/65851647f65d0c0ec31075609d9aa4cd9179e6899af90fb629bd0b629e012b2d/009_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237648" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/65851647f65d0c0ec31075609d9aa4cd9179e6899af90fb629bd0b629e012b2d/009_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="3180" height="2382" width_o="3180" height_o="2382" data-src="https://freight.cargo.site/t/original/i/5c37c5af15653a051df2ee4cb7b54d380988d2b1945447c8f1609094c827321f/010_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237649" border="0" src="https://freight.cargo.site/w/1000/i/5c37c5af15653a051df2ee4cb7b54d380988d2b1945447c8f1609094c827321f/010_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/11a1cd0efb8d962992c121b500b72b79a47718041478afcefca1b89190e58809/012_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237652" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/11a1cd0efb8d962992c121b500b72b79a47718041478afcefca1b89190e58809/012_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="2800" height="2100" width_o="2800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/3a2b9b249ff1f96aa8cc5ff61c9aadd0b66d747df147f454579c313ce7dcdcfc/011_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237651" border="0" src="https://freight.cargo.site/w/1000/i/3a2b9b249ff1f96aa8cc5ff61c9aadd0b66d747df147f454579c313ce7dcdcfc/011_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/c15bd854cf153bbab9eca554bc6cabcae6999d822dbc744b1cc74271df29fa47/013_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237653" border="0" src="https://freight.cargo.site/w/1000/i/c15bd854cf153bbab9eca554bc6cabcae6999d822dbc744b1cc74271df29fa47/013_behold_alejandro-de-francisco_alejandrodfc.png" /> <img width="3840" height="2716" width_o="3840" height_o="2716" data-src="https://freight.cargo.site/t/original/i/9620a32271ee9e82eb0c148fe43c10925241fbdd4da7a4b193d6b0a42da0b3de/014_behold_alejandro-de-francisco_alejandrodfc.png" data-mid="73237654" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/9620a32271ee9e82eb0c148fe43c10925241fbdd4da7a4b193d6b0a42da0b3de/014_behold_alejandro-de-francisco_alejandrodfc.png" /> https://alejandrodfc.com/El-Individuo Mon, 01 Jun 2020 15:18:18 +0000 alejandro de francisco castillo https://alejandrodfc.com/El-Individuo <img width="3280" height="2340" width_o="3280" height_o="2340" data-src="https://freight.cargo.site/t/original/i/33a75901222a3430d09e2fc5493b679fe6681b8fd0db4569ff9cefcb95ce104c/000_el-individuo_alejandro-de-francisco_alejandrodfc_2.png" data-mid="73234194" border="0" src="https://freight.cargo.site/w/1000/i/33a75901222a3430d09e2fc5493b679fe6681b8fd0db4569ff9cefcb95ce104c/000_el-individuo_alejandro-de-francisco_alejandrodfc_2.png" /> CLIENT Eduardo Gómez Úbeda YEAR 2019WHAT I DID Branding El Individuo A podcast in which self-created music is mixed to illustrate a path of personal development and awareness. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9f52ed68d6bd2b1a854f87723f4e89c59c5105e1a5d02e871b790e3e9bd8fb4d/02_urban_poster_mockup_2.png" data-mid="73234766" border="0" src="https://freight.cargo.site/w/1000/i/9f52ed68d6bd2b1a854f87723f4e89c59c5105e1a5d02e871b790e3e9bd8fb4d/02_urban_poster_mockup_2.png" /> ︎ The Challenge Eduardo Gómez Úbeda is a Spanish musician and coach who came up with the idea of making a personal development “album - book” and presenting it live with&nbsp; music perfom. He wants to use his resources to express and communicate his life experience in an inspiring way for others on their journey of self-discovery. ︎ TheSolution From the beginning, one of the challenges was defining the project, which eventually ended up acquiring a podcast format and a YouTube channel. To do this, we created a contemporary identity that would collect, on the one hand, the essence of Eduardo's musical references, as well as transferring the main objective of the project: self-discovery. We also made sure to design a flexible identity that would accommodate both live presentations and different print and digital formats. <img width="3500" height="2625" width_o="3500" height_o="2625" data-src="https://freight.cargo.site/t/original/i/7f1cf2351ab7f157675cabb8730ca12de804afe9853d621a79ac2a0dbce78748/03_Five_Poster_Mockup_2.png" data-mid="73234767" border="0" src="https://freight.cargo.site/w/1000/i/7f1cf2351ab7f157675cabb8730ca12de804afe9853d621a79ac2a0dbce78748/03_Five_Poster_Mockup_2.png" /> Moodboard For the creation of the visual identity, we developed a moodboard in which graphic elements from the world of music and cinema were collected. We also included images that illustrate three of the main characteristics included in the brief: ︎︎︎ Complexity = outer &amp; personal universe︎︎︎ Harmony = Feeling self-realized︎︎︎ Simplicity = Answers to our questions <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/8ada51189c242b41dceec47c8b48eabc612a78f41069e2da4f317b230019e142/004_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197402" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/8ada51189c242b41dceec47c8b48eabc612a78f41069e2da4f317b230019e142/004_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/5dbeef25f414ad91a97a2467700718932c0acbe82eb98cc5e2057da5568c1fde/005_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197403" border="0" src="https://freight.cargo.site/w/1000/i/5dbeef25f414ad91a97a2467700718932c0acbe82eb98cc5e2057da5568c1fde/005_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/13a4d410450393eedf4228e68d25d1f192b019b6f7910b084c959832bdb65d7f/006_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197404" border="0" src="https://freight.cargo.site/w/1000/i/13a4d410450393eedf4228e68d25d1f192b019b6f7910b084c959832bdb65d7f/006_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="2495" height="1210" width_o="2495" height_o="1210" data-src="https://freight.cargo.site/t/original/i/7bdb0da31f281129b641cb51ec5e37df5f126a57ad2f8bb2d18d606fd1f041fe/007_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197405" border="0" src="https://freight.cargo.site/w/1000/i/7bdb0da31f281129b641cb51ec5e37df5f126a57ad2f8bb2d18d606fd1f041fe/007_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/79e4e88177ceba066befb81a8dc0f508b4eaad74c37cdfffa48c583b01b97d90/008_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197406" border="0" src="https://freight.cargo.site/w/1000/i/79e4e88177ceba066befb81a8dc0f508b4eaad74c37cdfffa48c583b01b97d90/008_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> Identity basis The phrase that will structure the entire visual identity is taken from an answer to a question in the brief: &nbsp; &nbsp;&nbsp; “What would your project be if it were a landscape? &nbsp; &nbsp; &nbsp; &nbsp; The starry sky from the ocean.” This phrase allows us to create an image that contains: ︎︎︎The starry sky = individual universe︎︎︎Horizon line = Barrier and breakpoint (where we will act)︎︎︎Water = Reflection of our personal Universe <img width="2496" height="1210" width_o="2496" height_o="1210" data-src="https://freight.cargo.site/t/original/i/bdbcefa01af0ded098f44f0f7b768acae838229060af138956e3f970a08633ca/009_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197672" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/bdbcefa01af0ded098f44f0f7b768acae838229060af138956e3f970a08633ca/009_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> Discovering the house in the forest Each of us contains an immense and complex Inner Universe, in addition to the complexity of the world around us.Our wish is to clarify and help all those individuals with dreams, projects or concerns who want to carry them out and are looking for inspiration, keys or tools that underpin their determination and guide them along the way. <img width="2496" height="1528" width_o="2496" height_o="1528" data-src="https://freight.cargo.site/t/original/i/c3508b7b70671b423dc17e4bfcc39eba436c75b6bb6eef813a2d4254e7e0da20/010_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197925" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/c3508b7b70671b423dc17e4bfcc39eba436c75b6bb6eef813a2d4254e7e0da20/010_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> "The design has to result from the perfect combination of complexity and simplicity, the beginning and the end." &nbsp;Alejandro de Francisco Typography The selected typeface is Big Shoulders Display. This reminds us of the typography of posters and records. It has a diversity of thicknesses that allows us to create complex text bodies, in which typography plays a leading role. Typography allows us to adapt to different spaces, formats and sizes. <img width="2495" height="1209" width_o="2495" height_o="1209" data-src="https://freight.cargo.site/t/original/i/4dce2fcdc1325057b7ad1c84f8545a9efb902d069aa2a4dee4796c47fb32c78e/011_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197866" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/4dce2fcdc1325057b7ad1c84f8545a9efb902d069aa2a4dee4796c47fb32c78e/011_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="2495" height="1209" width_o="2495" height_o="1209" data-src="https://freight.cargo.site/t/original/i/89529f429480b0928859e60c2ce7fd97cb346fab69d1660549557718353453f4/012_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73197867" border="0" src="https://freight.cargo.site/w/1000/i/89529f429480b0928859e60c2ce7fd97cb346fab69d1660549557718353453f4/012_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> Color The colors that we will use arise from the posters and records that we use as references. These colors allow us to have a diverse color range, making the visual identity have more personality. We have a range of warm colors and another range of cold colors. <img width="2495" height="1209" width_o="2495" height_o="1209" data-src="https://freight.cargo.site/t/original/i/6032ea0cdc5ea4100b2157f06d899f8643939b811a824bca0c97723f5799e0a9/013_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73198030" border="0" src="https://freight.cargo.site/w/1000/i/6032ea0cdc5ea4100b2157f06d899f8643939b811a824bca0c97723f5799e0a9/013_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="2495" height="1209" width_o="2495" height_o="1209" data-src="https://freight.cargo.site/t/original/i/44f1031362775a15c4ac9d9ac40ad7a999e26dfc18762a5e43371d8ba89e92bc/014_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73198086" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/44f1031362775a15c4ac9d9ac40ad7a999e26dfc18762a5e43371d8ba89e92bc/014_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> Composition The composition represents a translation of the previous image of the starry sky reflected in the ocean.In almost all cases the identity will be built in relation to this division of information: ︎︎︎&nbsp;Top: Photographs, more information ︎︎︎ Bottom: Color &amp; Data (text) Through this division of information we will coherently articulate all the visual identity in the different supports. <img width="2495" height="1209" width_o="2495" height_o="1209" data-src="https://freight.cargo.site/t/original/i/36805c5d663719ca35c41913d2272fbd8e912f40df05eb0c6f11622c377d690d/015_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73198556" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/36805c5d663719ca35c41913d2272fbd8e912f40df05eb0c6f11622c377d690d/015_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> “The brand image we design has to help us inspire our audience.” Eduardo Gómez Úbeda <img width="2962" height="1860" width_o="2962" height_o="1860" data-src="https://freight.cargo.site/t/original/i/0627a293a63fd62a435d618949de7f2c5646f5d97e8a26f077867a68e003b236/016_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73198912" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/0627a293a63fd62a435d618949de7f2c5646f5d97e8a26f077867a68e003b236/016_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="4514" height="1860" width_o="4514" height_o="1860" data-src="https://freight.cargo.site/t/original/i/ad30a5a190a86c3c8ecfdf66937cd6ea4c52f579ff1323f0b6bff54528d3633b/018_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73198914" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/ad30a5a190a86c3c8ecfdf66937cd6ea4c52f579ff1323f0b6bff54528d3633b/018_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="2962" height="1860" width_o="2962" height_o="1860" data-src="https://freight.cargo.site/t/original/i/96b3e1603f5f769924ecb2c39873fc3c2abb5d9ec389699f4233ba062e7447ac/017_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73198913" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/96b3e1603f5f769924ecb2c39873fc3c2abb5d9ec389699f4233ba062e7447ac/017_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/679ab0a025165c06212c52de0cb520d0472ae87661dcea1007beb930e5a4fb0a/019_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73199297" border="0" src="https://freight.cargo.site/w/1000/i/679ab0a025165c06212c52de0cb520d0472ae87661dcea1007beb930e5a4fb0a/019_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/830bb7964ffeecaf98f732b0ccae46beb25d84d49187ce2fcdcbeedbbabc435b/020_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73199298" border="0" src="https://freight.cargo.site/w/1000/i/830bb7964ffeecaf98f732b0ccae46beb25d84d49187ce2fcdcbeedbbabc435b/020_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/f7509954e555b48aa6ead83ceade38c878c8ee6b5e29157090a730e0aa82ba96/021_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73199299" border="0" src="https://freight.cargo.site/w/1000/i/f7509954e555b48aa6ead83ceade38c878c8ee6b5e29157090a730e0aa82ba96/021_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/f7d05d2282aec77d44fe17fca5367ff482e79750c190a03fe4039abff8d202b7/022_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73199300" border="0" src="https://freight.cargo.site/w/1000/i/f7d05d2282aec77d44fe17fca5367ff482e79750c190a03fe4039abff8d202b7/022_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/1e025b9d22957373e8b8cfbac83e83707fa5b36bce5a4fa48bf89fb06dbd7f9f/023_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73199301" border="0" src="https://freight.cargo.site/w/1000/i/1e025b9d22957373e8b8cfbac83e83707fa5b36bce5a4fa48bf89fb06dbd7f9f/023_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="5302" height="2686" width_o="5302" height_o="2686" data-src="https://freight.cargo.site/t/original/i/5c4bd830a7310ec43a9d1caa1eb4f8405c5ae8fbc1cf9c915e6f7e80461f152d/024_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73199971" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/5c4bd830a7310ec43a9d1caa1eb4f8405c5ae8fbc1cf9c915e6f7e80461f152d/024_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="3716" height="2092" width_o="3716" height_o="2092" data-src="https://freight.cargo.site/t/original/i/009289b4d0ed246d124fe848644278efd3b092940188b88a2c97b0422d7119e4/025_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73234281" border="0" src="https://freight.cargo.site/w/1000/i/009289b4d0ed246d124fe848644278efd3b092940188b88a2c97b0422d7119e4/025_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="6438" height="3622" width_o="6438" height_o="3622" data-src="https://freight.cargo.site/t/original/i/daf39bf3696e1b4889ac9a57df7bc7764677d6f2e92e1566bca91fb23ecdc33e/027_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73199974" border="0" src="https://freight.cargo.site/w/1000/i/daf39bf3696e1b4889ac9a57df7bc7764677d6f2e92e1566bca91fb23ecdc33e/027_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="3719" height="2092" width_o="3719" height_o="2092" data-src="https://freight.cargo.site/t/original/i/66df77a671864c08715b00a2d0b7f77025e780ca8dffcc659fb7f1a40b5dfc93/026_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73234282" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/66df77a671864c08715b00a2d0b7f77025e780ca8dffcc659fb7f1a40b5dfc93/026_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="6438" height="3622" width_o="6438" height_o="3622" data-src="https://freight.cargo.site/t/original/i/825d8173589ac889f1c19d932534d1ad7c52f940f0db48f36fc3783033781749/028_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="73199975" border="0" src="https://freight.cargo.site/w/1000/i/825d8173589ac889f1c19d932534d1ad7c52f940f0db48f36fc3783033781749/028_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> <img width="1541" height="870" width_o="1541" height_o="870" data-src="https://freight.cargo.site/t/original/i/57310b7e7d9de09a009de207fb068f8008a8beb8d8faa0eda6de113500c3f8f0/029_el-individuo_alejandro-de-francisco_alejandrodfc.png" data-mid="76049062" border="0" src="https://freight.cargo.site/w/1000/i/57310b7e7d9de09a009de207fb068f8008a8beb8d8faa0eda6de113500c3f8f0/029_el-individuo_alejandro-de-francisco_alejandrodfc.png" /> https://alejandrodfc.com/Homepage Wed, 20 May 2020 11:37:25 +0000 alejandro de francisco castillo https://alejandrodfc.com/Homepage ALEJANDRO DEA CREATIVE VISUAL DESIGNER REDIFIDING NEW AESTHETICS THROUGH FRANCISCOCONTEMPORARY CONCEPTS FOR PROJECTS THAT STAND OUT CASTILLO Based in Barcelona MON-FRI, 9-13/15-19:30 adefranciscocastillo@gmail.com&nbsp;&nbsp;INSTAGRAM SCROLL DOWN TO CHECK OUT MY WORK ︎︎︎